Speaking at the launch at GEO Certified, Auchterarder Golf Club, environment secretary Richard Lochhead said: "Hosting the Ryder Cup brings many benefits to Scotland that will last longer than the world class sporting action we will see next September.
"These benefits include business opportunities for Scottish firms winning event contracts, as well as improvements to local infrastructure, such as the work being done at Gleneagles Station.
"Sporting events around the world are embracing sustainability and The Ryder Cup provides Scotland an opportunity, when the eyes of the world will be watching, to emphasise the benefits we all derive from healthy and diverse natural landscapes."
The move has been welcomed by tourist body VisitScotland. Chairman Mike Cantlay said: "The Year of Natural Scotland has undoubtedly caught the imagination of the people of Scotland and helped to showcase and highlight the plethora of holiday options the length and breadth of the country.
"As we move out of 2013 and into 2014 we find ourselves amidst a trio of sporting and cultural events that will ensure the eyes of the world are firmly on Scotland. Our natural environment is without doubt the number one reason for people visiting; it is therefore encouraging that messaging to maintain our greatest asset is being supported in a monumental year for tourism.
"This is about creating legacy and ensuring we have a product in place for thousands of years to come."
Jonathan Smith, Chief Executive of the non-profit Golf Environment Organization, which advises Ryder Cup Europe on sustainability, said: "The Ryder Cup Green Drive rightly focuses on making the event itself as sustainable as possible. While Gleneagles has already finalised a new sustainability action plan incorporating site protection and restoration plans, this was an opportunity to extend the legacy of the event beyond the boundaries of Gleneagles itself."
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